Sony Ericsson Launches a Blog Campaign Maxmusic P:System.Windows.Forms.FontDialog.MinSize

Sony Ericsson It has embraced the fashion of viral advertising and has launched a new website which has their own blog, with which contact with clients, under the motto more youth sector of “Maxmusic P:System.Windows.Forms.FontDialog.MinSize”, a declaration of intent already in the title. In addition, the company will carry out actions of street (“guerrilla marketing”), advertising in urban furniture and Web 2.0 applications.

This campaign will end with the revelation, according to the company, the “surprise ending” that It will combine music and technology in an exclusive environment for young people. Therefore the second part of the advertising action will consist in revealing this unknown.